Define the experience pillars
Spa, wellness, golf, culinary, weddings, romance, family, corporate retreats, and adventure can each shape distinct authority opportunities.
Authority Solution 04
Experience Authority™
Build authority around why travelers choose your property.
The property is the place. The experience is the reason to travel.
Match intent to property truth
Opportunities should be rooted in accurate, meaningful experiences the property can genuinely deliver.
Expand credible context
Multiple experience dimensions create a richer and more useful third-party footprint around the hotel.
Selective participation