The methodology

Origin-to-Destination Authority™

A strategic system for identifying where a hotel should build third-party authority next.

Hotels operate in destinations. Their guests originate in markets.

This is a strategic system—not random publicity placements.

01 — Identify

We identify relevant authority opportunities based on origin, destination, season, traveler, occasion, experience, and media fit.

Qualified properties are invited to participate in limited-availability opportunities aligned with their positioning and priority markets.

Coverage is published through the applicable third-party outlet, then translated into useful authority assets where permitted.

We map the next markets, seasons, and experiences where building authority may make strategic sense.

Selective participation