The intelligence layer
Where Should Your Hotel Build Authority Next?
The Hotel Authority Map™ identifies where relevant recognition already exists, where gaps remain, and which market may represent the next Authority opportunity.
Hotel Authority Map™
Don’t Buy Random Publicity. Build an Authority Strategy.
See your established position, priority traveler markets, strategic authority gaps, and the next relevant opportunity around one clear property story.
Property
Scottsdale Luxury Wellness Resort
Destination
Scottsdale
Positioning
Luxury Wellness
Current strong market
Chicago
Growth market
New York
Priority season
Winter
Priority experience
Wellness
Strategic gap
New York winter wellness authority
Current Authority Territory
Chicago × Scottsdale × Luxury Wellness
Next Authority Opportunity
New York × Scottsdale × Luxury Wellness
Chicago
Established
New York
Next opportunity
Boston
Future market
Hotel destination
Scottsdale
Luxury Wellness Resort
What we evaluate
From Property Intelligence to Your Next Opportunity.
- Where the hotel operates
- Where valuable travelers originate
- Markets the hotel wants to grow
- Priority seasons
- Differentiating experiences
- Existing third-party authority
- Strategic gaps
- Relevant available media opportunities
Authority Territories™
Build Authority Market by Market.
Qualifying hotels can secure defined participation opportunities within strategically relevant markets and categories before those positions are offered to another directly competing property.
Chicago
Scottsdale × Luxury Wellness
Established / Reserved
New York
Scottsdale × Luxury Wellness
Available
Boston
Scottsdale × Luxury Wellness
Available
Dallas
Scottsdale × Luxury Wellness
Future Opportunity
Authority Territories apply only to Authority.travel’s commercial program. Independent publications retain editorial independence.